Unable to produce bicycles in the United States at a competitive cost, by the end of 1991 Schwinn was sourcing its bicycles from overseas manufacturers. This period in Schwinn’s history plays a cameo role in a novel by Dave Eggers, A Hologram for the King (2012).[58] Seeking to increase its brand recognition, Schwinn established additional… Continue reading Schwinn Bikes in Warren, OH with Reviews
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Schwinn Bikes in Warren, OH with Reviews
The new frame and component technology incorporated in the Paramount largely failed to reach Schwinn’s mass-market bicycle lines. W. Schwinn, grandson Frank Valentine Schwinn took over management of the company. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn’s market.… Continue reading Schwinn Bikes in Warren, OH with Reviews