We checked with Action Wheels, an unrelated bike shop in Bethlehem, Pa. They hadn’t received any Walmart calls, so Woodworth’s success at SEO seems to be working against her. Hinchcliff and team tried to think of ways to take advantage of the situation.
Genesis is the upmarket and more performance oriented partner brand of Ridgeback. They are best known for their UK specific, and progressive, often experimental bike designs with very high specification. As with Ridgeback, ‘UK specific’ means these bikes are made for our particular cycling conditions, instead of according to an international one-size-fits-all formula. Genesis are especially known for leading the welcome revival of steel framed bikes across several categories including 29ers, cross, road and track bikes.
Hinchcliff didn’t immediately return a phone message left at the store. Stage wins at the Tour de France and Olympic Gold medals. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams.
“They were sympathetic and told me to write a letter to company headquarters, which I haven’t done yet.” “Walmart tells consumers with product issues to contact the manufacturer directly,” Hinchcliff said. “When you Google genesis bicycles, we’re the first search result to come up, unfortunately.” At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences.
Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de genesis bike France, on Tokyo commuter streets, and in a garage much like your own. Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled.