We’ve got a wide selection of bike sizes and styles, including electric, to fit a wide variety of riders. If you find an old bicycle at a flea market, yard sale, or thrift store, it’s important to be able to identify what you have. Knowing how to tell if a Schwinn bike is vintage and how to tell whether your old bicycle is made by Schwinn can help you determine whether you have found a valuable transportation schwinn beach cruiser treasure. The manufacturing equipment and the building were sold and the last remaining seven employees were laid off, each with a “little severance,” Schwinn said. The original factory in Chicago that once employed as many as 2,000 people is long gone. The Schwinn brand is now owned by a Dutch conglomerate that manufactures bikes overseas and sells them to big box stores such as Target and Walmart.
Our service center swiftly handles repairs, ensuring you spend less time waiting and more time enjoying the ride. In the late 1960s, the Varsity and Continental pioneered the use of auxiliary brake levers, which allowed the rider to rest hands on the straight, horizontal center section of the ram’s horn handlebars, yet still have braking control. This feature, attractive to older riders, soon found its way to other Schwinn models, especially those intended for senior citizens. Ignaz Schwinn was born in Hardheim, Baden, Germany, in 1860 and worked on two-wheeled ancestors of the modern bicycle that appeared in 19th century Europe. In 1895, with the financial backing of fellow German American Adolph Frederick William Arnold (a meat packer), he founded Arnold, Schwinn & Company. Schwinn’s new company coincided with a sudden bicycle craze in America.
If there is a serial number, it will always appear on the actual frame of the bike, rather than on a removable part like the seat, handlebars, or wheels. Most Schwinn bikes will feature a head badge or plate that identifies them as a Schwinn. This badge varied in style, depending on the style of bike and the year it was made. However, if you see the Schwinn name on the badge, it’s probably a Schwinn bike. The manufacturer distributed unbranded or rebranded bikes through other companies, especially prior to the 1950s.
A growing number of US teens and young adults were purchasing imported European sport racing or sport touring bicycles, many fitted with multiple derailleur-shifted gears. Schwinn decided to meet the challenge by developing two lines of sport or road ‘racer’ bicycles. One was already in the catalog — the limited production Paramount series.
For more than 130 years, the Schwinn name has been synonymous with bicycles. This is still true almost 30 years after bankruptcy ended the Schwinn family’s ownership of the brand. After the bike-boom of the early 1970’s, Paramount was in a poor state of affairs in regards to competition and advancing technologies. In 1979, Edward R. Schwinn Jr. was schwinn dealers made president of the company and promptly closed down all of the Paramount operations until they could be brought up to date. In time, the Paramount came in a variety of models but remained expensive to produce and purchase. We do our best to find replacement parts, but keep in mind that parts may be difficult to find, especially for older models.
F. Goodrich bicycles, sold in tire stores, Schwinn eliminated the practice of producing private label bicycles in 1950, insisting that the Schwinn brand and guarantee appear on all products. In exchange for ensuring the presence of the Schwinn name, distributors retained the right to distribute Schwinn bikes to any hardware store, toy store, or bicycle shop that ordered them. W. Schwinn tasked a new team to plan future business strategy, consisting of marketing supervisor Ray Burch, general manager Bill Stoeffhaas, and design supervisor Al Fritz. Another problem was Schwinn’s failure to design and market its bicycles to specific, identifiable buyers, especially the growing number of cyclists interested in road racing or touring.
In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand. During this period, bicycle sales enjoyed relatively slow growth, with the bulk of sales going to youth models. In 1900, during the height of the first bicycle boom, annual United States sales by all bicycle manufacturers had briefly topped one million. By 1960, annual sales had reached just 4.4 million.[10] Nevertheless, Schwinn’s share of the market was increasing, and would reach in excess of 1 million bicycles per year by the end of the decade. EBay is a great resource for all kinds of antique and vintage items, including Schwinn bikes. You’ll see many of the models Schwinn produced in the last half of the 20th century, along with some older models from the earlier part of the company’s history.
By 1975, bicycle customers interested in medium-priced road and touring bicycles had largely gravitated towards Japanese or European brands. In reality, mass-market French manufacturers such as Peugeot were not infrequently criticized for material and assembly quality — as well as stagnant technology — in their low- and mid-level product lines. Nevertheless, Peugeot proudly advertised its victorious racing heritage at every opportunity. By 1979, even the Paramount had been passed, technologically speaking, by a new generation of American as well as foreign custom bicycle manufacturers. By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike.
With the exception of the Sports Tourer, Super Sport, and Superior, they are welded, not brazed. The head tubes look as if they were fillet brazed, but they weren’t. The head tube and the tapered segments that lead into the the top tube and down tube were actually made from two special forgings that were “electro-forged” (welded) together down the centerline, then ground smooth, so the seam is not usually visible.
S.-made Schwinns take oddball Schwinn size tires, with the exception of 630 mm/27 inch, which is standard. A service contract is the best way to extend the life of your equipment and keep your facility safe, but we understand that a contract may not be feasible. Complete our online Service Request Form to request an appointment.