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Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more. Credited with creating the first-ever gravel bike, are designed to take you on adventure — off-road, on-road, or wherever your heart desires. UrbanBikeWear.com started 2013 in Johan’s bedroom with a smaller selection of bicycle clothes and commuting bags. From the beginning UBW’s concept has been to carefully select products from the big global market to find brands with a lot of heart. Our ambition is to be your niche bicycle shop where you can feel at ease with our products, chosen just for you. Today we have a wide range of cycling clothes and bags from Chrome Industries, Bagaboo, PEdALED, Endura, Vaude, Swrve to name a few.

All our frames are put together by hand in batches and then assembled before being shipped over to our warehouse. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer.

genesis bicycles

Unfortunately we do not range Genesis branded components for after sale. We now have a list of rear-mech hangers compatible with Genesis bikes – please visit your local dealer to order one. We may be able to supply a digital file of the decal you need but you will need to prove you own the bike. PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams.

One bike to rule them all – gravel, touring, or cyclocross.Our original do it all go anywhere bike is back and more capable than ever before! The ability to run up to a 45mm rear tyre and a 50mm front tyre on the provided 700c rims increase the all-terrain ability of the Croix. They include five flat bar ‘Day One’ models, the singlespeed drop bar Flyer and seven hardtail mountain bikes. Sitting somewhere in the middle was the Vapour – a cyclo-cross bike that would occupy our thoughts around bikes that can go further… Storage of Collected InformationThe security of your personal information is important to us. When you enter sensitive information (such as credit card numbers) on our website, we encrypt that information using secure socket layer technology (SSL).

At Genesis we have a history of doing things our own way, whether that’s making bikes we want to ride, or heading in a direction that might seem a little crazy at the time. Product PresentationFrom free-ride, long-travel genesis bicycles mountain models to fun city bikes, the presentation is a key attractor on the sales floor. If you have any questions about our products or your purchase, make sure to visit our customer service page.

A fatbike (also called fat bike, fat tire, fat-tire bike, or snow bike) is an off-road bicycle with oversized tires, typically 3.8 in (97 mm) or larger and rims 2.16 in (55 mm) or wider. Singletrack uses affiliate services called Skimlinks and which means we may earn revenue if you buy a product after clicking a link to a retailer on our site. Over 28,000kms and 812 days, Sophie and Jérémy’s journey from Alaska to Patagonia defined epic! On board a pair of Longitudes they completed one of our biggest ever adventures and are already planning their next.

What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. British brand Genesis has become a brand synonymous with versatility for us here at Wheelbase.

Genesis champion themselves on built in practicalities that can be seen throughout the range, enabling their use daily across many different scenarios. The best example of this is the Croix de Fer which can only be described as the Swiss Army knife of the road bike world, capable of on or off road touring adventures, daily commutes and really comes into its own on anything unpaved. OrdersIf you purchase a product or service from us, we may request certain personally identifiable information from you. You may be required to provide contact information (such as name, email, and postal address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fill your orders.