Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own.
We’d always advise going to your local Genesis dealer, where they can see the bike and diagnose any technical or mechanical issues that you’re having with your bike. Freewheel features a growing Reserve and Collect network made up of regional independent bike shops. Each shop is highly regarded within their local communities and provides customers with many value added bike related services. Collectively genesis mountain bike know as the Freewheel Union, each participating bike shop retains their own bricks and mortar identity and are not owned by Freewheel or Madison. Freewheel.co.uk simply brings together professional cycle shops to give our customers extra service and peace of mind. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.
PromotionWe were asked to help create promotional items for the first company store in the US. Packaging SystemThe packaging system had to accommodate everything from small replacement genesis bike parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment.
The dropper seatpost, slacker head angle, shorter chainstays and clearance for tyres up to 50mm wide on 650b wheels are responsible for this more playful handling. With a 2×9 Shimano Sora groupset and mechanical disc brakes, there are notable differences to the higher end Croix de Fer. But these won’t present an impediment to getting out and using the frame for the huge variety of applications it has the capability for. Gravel riding, endurance road riding, cycle-touring, commuting, these are all still possible on this bike – it’s just a more accessible platform to get started with.
Sign up for our Newsletter to receive inventory and new bikes updates. However, through our online retail partner Freewheel, you are genesis bike able spread the cost of your new bike via a finance scheme. Unfortunately we do not range Genesis branded components for after sale.
Limited suspension, relies on cushy seat and balloon tires to smooth out the bumps… Affordable,highpowerelectricbikewithadecentwarrantybutrearheavydesign. High speed, off-road only electric bike that’s not legal to ride in most states without modification and insurance. Quality SRAM, Truvativ and ZOOM components, hand assembled in the USA, solid two year warranty…