A solid steel range and a smattering of aluminium and carbon models brings the brand bang up to date. Credited with creating the first-ever gravel bike, Genesis bicycles are designed to take you on adventure — off-road, on-road, or wherever your heart desires. The low price point makes it easy to get excited about the Genesis 500 but you are trading functionality, range and stability.
It offers decent power and operates smoothly without creating much noise. The drawbacks here are weight and size because the motor relies on big magnets inside to create power. Also, when coasting or pedaling without assist the magnets may create some drag vs. a geared motor with a freewheeling mechanism. It also does not take advantage of regenerative genesis bike braking which some other gearless systems offer but overall it’s durable and gets the job done. Versatility still pervades the frame, with downtube bottle bosses and mounts for a rear rack and mudguards. Although this bike can take on the commuting duties or a bit of cycle-touring, it is more suited to lively riding in the woods and on bridleways.
More solid than earlier Phantom ebikes, does not fold and has reinforced battery pack supports. High end RockShox fork with lockout, upgraded pedals (that don’t fold) and hydraulic Avid DB…… These are the dedicated carbon race bikes, as ridden by the (now disbanded) UCI continental team Madison Genesis.
PromotionWe were asked to help create promotional items for the first company store in the US. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment.
In this range there are also women’s specific models – in addition to the unisex ones. With these bikes, the saddles have been changed for a women specific model as well as shorter cranks and narrower handlebars being specced to better suit female proportions. Despite being already expansive, the genesis mountain bikes brand continues to grow, with the British company striking out even further to the gravel/adventure cross market. An impressive fork at this price point and sensible kit are great and the wheels finish the package off nicely but the main attraction here is the geometry. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Your bike frame & fork are protected under our Lifetime Warranty policy.