Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive genesis bicycles whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures.
We’ll also create an itemized receipt to make sure you’re comfortable with repair costs before we get to work. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor. The service manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home.
The frameset is incredible versatile and lends itself to a multitude of different builds. You could put 38c tyres on it and go bike-packing on some gravel, or you could put front and rear pannier racks on, throw in some mudguards, and take it on an around the world tour. You could even commute, go on road rides, use it as a utility shopper. These are Genesis’ entry-level road bikes and are the cheapest in their range. The geometry is a little more upright, making for a more comfortable and less twitchy ride.
Pannier and mudguard mounts are also present on these frames, adding to their versatility. The external cable routing and threaded bottom brackets are also features that will be well apricated by home mechanics. Gravel bikes are what everyone wants right now, says Erin Fagan, the events coordinator (and more) at genesis bike in Easton. For Erin, being so close to the trail is a huge advantage since beginners are nervous riding on the road with cars.
A rim brake version is available in addition to the disc option and both come with Shimano Ultegra 2×11 groupsets. The maximum tyre size on bike is 28c, typical for rim brake set ups but relatively narrow for a bike with discs. But for races that are solely on roads, this should be more than adequate.
PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world. Although the two bikes in this section might both be called the ‘Vapour’ with only the epithets ‘Alloy’ and ‘Carbon’ differentiating them, there are actually significant distinctions to be made.