In 1979, Edward R. Schwinn Jr. was made president of the company and promptly closed down all of the Paramount operations until they could be brought up to date. In time, the Paramount came in a variety of models but remained expensive to produce and purchase. In need of e-commerce and digital marketing expertise, we created an intuitive digital experience and brand new look for Schwinn.
Developed from experiences gained in racing, Schwinn established Paramount as their answer to high-end, professional competition bicycles. The Paramount used high-strength chrome-molybdenum steel alloy tubing and expensive brass lug-brazed schwinn ebike construction. During the next twenty years, most of the Paramount bikes would be built in limited numbers at a small frame shop headed by Wastyn, in spite of Schwinn’s continued efforts to bring all frame production into the factory.
The head tubes look as if they were fillet brazed, but they weren’t. The head tube and the tapered segments that lead into the the top tube and down tube were actually made from two special forgings that were “electro-forged” (welded) together down the centerline, then ground smooth, so the seam is not usually visible. schwinn dealers There are necked-down parts that fit into the top tube and down tube, like internal lugs. Schwinn needed a consultative partner with a strong, technical background in e-commerce and digital marketing to provide strategic guidance, user research, and creative design to revamp and launch a new, customer-focused website.
Headquartered in Madison, Wisconsin, one of the most bicycle friendly cities in the USA, Pacific Cycle has locations in Illinois, California, Toronto (Canada), Poole (UK) and Shanghai (China). Our culture is as fun and lively as the lifestyle brands we represent where innovative ideas are welcomed and customer satisfaction is our top priority. Electric bikes put extra power behind every pedal so you can ride farther, take on bigger hills, and enjoy cycling more than ever before. After the bike-boom of the early 1970’s, Paramount was in a poor state of affairs in regards to competition and advancing technologies.
Mark Smith has a nice page about his Schwinn bikes , also some good Schwinn Repair and Restoration tips. S.-made Schwinns take oddball Schwinn size tires, with the exception of 630 mm/27 inch, which is standard. We collaborate with ambitious brands and people; we’d love to build something great together.
All our ERT helmets feature a layer of foam designed to help redirect force away from your head more effectively. Find all your favorite Schwinn products at the retailers listed below. Shop online or in-store to bring the fun of a great ride home today.
Another problem was Schwinn’s failure to design and market its bicycles to specific, identifiable buyers, especially the growing number of cyclists interested in road racing or touring. Instead, most Schwinn derailleur bikes were marketed to the general leisure market, equipped with heavy “old timer” accessories such as kickstands that cycling aficionados had long since abandoned. More and more cyclists, especially younger buyers, began to insist on stronger steel alloys (which allowed for lighter frames), responsive frame geometry, aluminum components, advanced derailleur shifting, and multiple gears.[8][30] When they failed to find what they wanted at Schwinn, they went elsewhere. While the Paramount still sold in limited numbers to this market, the model’s customer base began to age, changing from primarily bike racers to older, wealthier riders looking for the ultimate bicycle.