Our culture is as fun and lively as the lifestyle brands we represent where innovative ideas are welcomed and customer satisfaction is our top priority. The Sting-Ray[28] sales boom schwinn beach cruiser of the 1960s accelerated in 1970, with United States bicycle sales doubling over a period of two years. Put more energy into cycling and less into worrying with our ERT helmets.
By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike. Mountain bikes were originally based on Schwinn balloon-tired cruiser bicycles fitted with derailleur gears and called “Klunkers”. A few participants began designing and building small numbers of mountain bikes with frames made out of modern butted chrome-molybdenum alloy steel. Using the standard electro-forged cantilever frame, and fitted with five-speed derailleur gears and knobby tires, the Klunker 5 was never heavily marketed, and was not even listed in the Schwinn product catalog. Unlike its progenitors, the Klunker proved incapable of withstanding hard off-road use, and after an unsuccessful attempt to reintroduce the model as the Spitfire 5, it was dropped from production.
Arnold, Schwinn, & Co. (as it remained until 1967) was on the verge of bankruptcy. With no buyers, Excelsior-Henderson motorcycles were discontinued in 1931.[5] Ignaz’s son, Frank W. “F. W.” Schwinn, took over day-to-day operations at Schwinn.
Steel construction provides durability for long lasting use for years of cycling adventures.
Rear coaster brake, also called a pedal brake, provides intuitive stopping power and speed control. Schwinn period-correct parts give the bike a vintage look and feel, including the classic banana seat and high rise ape bars with classic grips. After the bike-boom of the early 1970’s, Paramount was in a poor state of affairs in regards to competition and advancing technologies. In 1979, Edward R. Schwinn Jr. was made schwinn beach cruiser president of the company and promptly closed down all of the Paramount operations until they could be brought up to date. In time, the Paramount came in a variety of models but remained expensive to produce and purchase. Headquartered in Madison, Wisconsin, one of the most bicycle friendly cities in the USA, Pacific Cycle has locations in Illinois, California, Toronto (Canada), Poole (UK) and Shanghai (China).