Whoa! What do you think of the head tube on Adam Blythes gold Genesis?

Visit us in our stores in Edinburgh (Bruntsfield or Canonmills), Leeds, Newcastle and Aberdeen. Also available for sale online with UK delivery or collect in store. If you purchase a product or register for an account through a link on our site, we may receive compensation.

The Vapour is Genesis’ CX race machine and there are three models available (10, 20 and 30). There’s the option of having a full carbon frame at the higher end of the spec too, or a more affordable version with an aluminium frame and carbon fork. The Genesis Datum is another versatile bike that could serve as a gravel-cruncher or mile-muncher, depending on the tyres you choose to run. There’s also a women’s-specific version of the Datum, as well as a frameset so you can build your own. Moving into the racier end of the spectrum, the Zero and Zero Disc are full-carbon road bikes with aggressive geometry.

Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes. But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights. An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance.

Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Your bike frame & fork are protected under our Lifetime Warranty policy. The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days. The Mantle is the brand’s XC and endurance bike, and is a full carbon 29er hardtail with 100mm travel. If you’re a roadie, Genesis has a few models for you to consider. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike.

It is the combination of a vast array of mounts, a robust steel frame and wide tyre clearances that allow this bike to be such a jack of all trades. A rim brake version is available in addition to the disc option and both come with Shimano Ultegra 2×11 groupsets. The maximum tyre size on bike is 28c, typical for rim brake set ups but relatively narrow for a bike with discs.

It looks like some Arabian prince would ride once in front of his mates then keep in gold plated toilet in a palace he never stays in. Plus, plus that headtube/stem/fork is just, well there are no words. The frame genesis bicycles appears to be a Genesis Zero Disc – a model that’s no longer in the range – that has had an extension up front. Although Blythe says that he loves the look, people on social media have been less complimentary.

Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run.

The Venerable Croix de Fer frameset has been a mainstay of the Genesis range since 2009. The frameset is incredible versatile and lends itself to a multitude of different builds. You could put 38c tyres on it and go bike-packing on some gravel, or you could put front and rear pannier racks on, throw in some mudguards, and take it on an around the world tour. You could even commute, go on road rides, use it as a utility shopper. Prefitted mudguards and more puncture resistant city tyres are such examples.

This further increases mud clearance and also adds to the frame’s compliance, providing better control. Definitely not a versatile bike; this is designed with only CX racing in mind and makes no compromises – except for, perhaps, its two sets of bottle bosses. A solid steel range and a smattering of aluminium and carbon models brings the brand bang up to date. Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus.