Whoa! What do you think of the head tube on Adam Blythes gold Genesis?

The Venerable Croix de Fer frameset has been a mainstay of the Genesis range since 2009. The frameset is incredible versatile and lends itself to a multitude of different builds. You could put 38c tyres on it and go bike-packing on some gravel, or you could put front and rear pannier racks on, throw in some mudguards, and take it on an around the world tour. You could even commute, go on road rides, use it as a utility shopper. Prefitted mudguards and more puncture resistant city tyres are such examples.

Genesis bikes became renowned for their use of steel tubing and ethos for function over form. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006. Next up is the endurance-focused Zeal, which is full carbon, so you can ride longer and faster with less effort. Although the two bikes in this section might both be called the ‘Vapour’ with only the epithets ‘Alloy’ and ‘Carbon’ differentiating them, there are actually significant distinctions to be made.

The Genesis Tarn is a steel-framed short-travel hardtail with 120mm travel and 27.5in wheels, and is equipped with Maxxis Rekon tyres. You’ll find a range of materials used in Genesis bikes, though the brand is well loved for its steel offerings. Some adventures are about taking your time and drinking in your surroundings, others are about getting there fast. This bike is designed for lightweight bike-packing, able to tackle ultra-distances on mixed terrain. If you want more control over exactly what components your bikes is built with, both of these are available to buy as just the frameset.

Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around genesis bicycles the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run.

Visit us in our stores in Edinburgh (Bruntsfield or Canonmills), Leeds, Newcastle and Aberdeen. Also available for sale online with UK delivery genesis bike or collect in store. If you purchase a product or register for an account through a link on our site, we may receive compensation.

Some 163 days and 18,000 miles later, he returned a world record breaker. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. They have a program called BikesGiving where they ask customers to log their miles over the course of a year.

Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor. The service manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home.

Genesis employ materials to their best application meaning you’ll find carbon, Titanium, steel and Aluminium utilized throughout the range. Look to the Equilibrium if you’re after a performance road package or to the Tour de fer if you desire a rugged reliable touring package, ready to go off the peg. If you have any questions about our products or your purchase, make sure to visit our customer service page. Here you’ll find our company details, answers to frequently asked questions and different ways to get in touch with us.

Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes. But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights. An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance.

Hinchcliff didn’t immediately return a phone message left at the store. We ask that you return your bike to the same place it was purchased. If bought at an outside retailer, be sure to have your receipt. If bought on our website, please have your order number on hand.