IGLOO MaxCold Cool Fusion 36-Can Roller Soft Cooler Gray Black

igloo trailmateThese designs are sufficiently sized for day trips or weekend road trips, manageable in terms of weight and portability, and won’t take up a ton of space in your vehicle or garage. And we always focus on providing you with long-lasting cold retention, the whole point of a cooler! Our affordable soft cooler designs are thoughtful, intuitive and reliable because we think of YOU and the ways you’ll use your cooler every day or on extended adventures.

igloo water coolerThe Yeti Hopper Flip 18’s steep price tag—over $250—knocked it out of first place for best soft cooler. For being so small, it is expensive for the average consumer, despite its quality construction. The Yeti Hopper Flip 18 is one of the best soft coolers you can buy right now. Read on for a look at the best soft coolers on the market right now. The IceMule Pro is relatively durable and resistant to our abuse, though the straps’ attachment points seemed perhaps not quite as reliable or as robust as we’d like them to be.

We’re big fans of the retro appearance and structured design too. Performance wise, this Igloo soft cooler proved itself to be below average—keeping the interior cool for about 38 hours, about 60% behind the Yeti Flip. Don’t get us wrong, this Igloo soft cooler has versatile storage. But the lack of the rigid bottom means it flops around when you’re not pulling it. However, if you’re looking to spend up on a luxury soft cooler, the Yeti Hopper Flip 18 is a heavy-duty choice for holding ice.

Whether you’re camping, tailgating, or hosting a barbecue for friends and family, having a great cooler on hand to keep your food and drinks chilled and fresh for hours is key. Coolers come in a variety of shapes, sizes and shells, and the most popular brands (like Yeti and Rtic) are known for their coolers’ ability to retain temperature for long periods of time. That said, temperature retention isn’t the only factor to consider while shopping. Given the differences in construction, capacity and value, the best cooler for you will depend on its intended use.

The most airtight, temperature-regulated, and waterproof soft coolers boast burly zippers that take hand grease to open and close. A handful of brands even send you home with zipper lubricant, like RTIC and YETI. Some soft coolers have materials that are mildew resistant and antimicrobial like the interior liner of the RTIC Soft Pack Cooler. YETI also treats the interior and exterior of its Hopper Flip soft coolers to be mildew resistant, which helps with keeping your tote sanitary while extending the life of the product.